Hello, I’m Ashwin

I am author and designer of the Behavior Design Canvas. From 2000-2012, I worked on design & human capital innovation in India, the US and Europe at several companies including Deloitte and Fjord / Accenture Interactive. In 2012, I founded Fabric, a behavior design research and educational studio, which I continue to run today.

I am a Pilot Year graduate in the Interaction Design Program from Copenhagen Institute of Interaction Design, in Copenhagen, Denmark.

My graduate education is in Psychology + Sociology from Nizam College (Osmania University) in Hyderabad, India.

I’ve spoken at TEDx, among other events.

I write about behavior design here.

I am the author and designer of Digital Nudges.

Get in touch

Your Name

First Name

Last Name

Your Email

Your Organisation and Role

What would like to achieve using the Behavior Design Canvas?

Podcast appearances

On Nodes of Design

I enjoyed being a guest on the leading Nodes of Design Podcast. In 2021, Nodes of Design has been top-trending on Apple Podcasts in over 18 globally leading economies.

Listen

Design Drives

I relished speaking with host Sebastian Gier of the leading Design Drives podcast. On this episode, I dismantled some of the key myths dominating this field.

Watch